Scott named to NHQ Executive Council
Mar 31 2010 | By admin | Comments (off)
Minneapolis, MN -February 10, 2010- Charlie Scott, Principal Partner of Woodland, O'Brien & Scott, a customer satisfaction research and consulting firm. was recently named to the National Housing Quality Executive Council, a group of 29 home builders, remodelers and housing consultants who are fully committed to serving the industry with practical advice concerning all crucial aspects of the home-building and remodeling businesses. The Council was launched by Reed Construction Media, a division of Reed Business Information that includes Professional Builder, Professional Remodeler and
Charlie Scott will continue to deliver proven, actionable advice through weekly blog posts at and through ongoing participation in articles, industry roundtable discussions, education sessions and conference calls. He will be contributing in the areas of leadership; strategic planning; performance management; customer satisfaction; human resources; construction quality; trade relationships; business results and sales and marketing.
“I have always appreciated the Reed Construction Media philosophy of keeping their fingers on the pulse of the home building industry,” says Charlie Scott. “Today's electronic communication tools has accelerated the information exchange within the home building industry and Reed Construction Media has called on leading builders and industry experts to help disseminate developing trends. I am honored to be one of Reed Construction Media resources.”
About Charlie Scott
Charlie Scott has more than 20 years of first hand home building business experience. Charlie is a principal at Woodland, O'Brien & Scott, the industry's original customer satisfaction research and consulting firm. Woodland, O'Brien & Scott (WOS) provide sales education/ training, customer satisfaction research, consulting, referral sales leads and performance benchmarking services to many of the top quality and brand conscious homebuilders in the industry. Woodland, O'Brien & Scott's unique marketing position is their 70+ years of first hand homebuilding management and experience. WOS uses their firsthand experience to interpret their clients' customer feedback and turn the “data” into written and actionable improvement opportunities.

Woodland, O'Brien & Scott's clients typically see short and long term improvement in the key customer satisfaction measurements such as: Willingness to Refer, Customer Enthusiasm and Referral Sales. Their top clients have won numerous industry awards but more importantly, have improved Gross Sales by increasing their internally generated Referral Sales (up to 45+%), even during the recent soft market. Woodland, O'Brien & Scott have also helped their clients improve sales skills leading to higher conversion ratios by strategically implementing customer care and referral sales programs.

Charlie is an internationally known customer satisfaction expert and has presented keynote addresses in the United Kingdom and India. He has also been a frequent speaker in the USA at the Urban Land Institute, International Builders Show, the Benchmark Conference, etc. He is also a competition judge for local Sales and Marketing councils and the NHAB Research Center's National Quality Award. Charlie is a magazine columnist and author of “Construction Knowledge 101.”
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